UnitedHealthcare Kids Healthy Fun Zone was envisioned as a continuously evolving online alternative experience for children. With activities designed to engage and entertain while championing health education, the site promoted the concept to “Eat well. Play well. And make healthy choices.”

 

The site featured online activities such as, word search, picture puzzles, surround-and-capture, a pair matching game and tic-tac-toe. Relevant seasonal health topics were introduced in News for Kids, a broadcast-news-style feature designed to educate children about general health and wellness.

 

UnitedHealthcare Kids Healthy Fun Zone was developed in both English and Spanish.

 

Award: Winner Web Health Awards/National Health Information Awards, Winter/Spring 2014. Consumer/Website category in the Health Insurer division.

 

Personal roles:

Concept Architect

Creative Director

Art Director

Designer

Illustrator

Writer

Project Manager

 

 

Team includes:

Victor Mejia

Julieana Lukito

Jim Jorgensen

Jeremy Troutt

Lisa Boosin

Marcia Tator

Tim Lemm